Chelsea sale: Todd Boehly drops major hint over takeover plan amid Jim Ratcliffe bid.
Todd Boehly has outlined his ‘customer relationships‘ plan that could give him the overall advantage over Jim Ratcliffe to become Roman Abramovich’s successor at Chelsea.
As well as backing Thomas Tuchel and his players by offering new deals to current stars such as Mason Mount and Reece James, Boehly’s key focus, as well as stadium renovation plans, will be aimed at trying to improve fan engagement in the long run and he has outlined these plans with his ‘customer relationships‘ admission made at a recent 2022 Milken Institute Global Conference where he actually namechecked the Blues in his answer.
NFTs and tokenisation are fairly new concepts in the footballing remit and it seems Boehly himself wants to maximise this potential when, if he is to complete his takeover of a club that Ratcliffe himself believes, should be run by British owners only.
“You’re just characterizing it as ‘tokenization‘ because it’s digital. But the reality is… if you want to buy stock in the Green Bay Packers, that to me is ‘tokenization‘. You have no rights, you have no control, but you can say you have an ‘interest‘ in the Packers,” Boehly said, using the NFL giants as an example in his explanation via SBNation.
“I think loyalty programs, whether it’s Vivid Seats, Dodgers, Lakers, Chelsea, we’re all thinking about how do we have direct customer relationships that we can then build upon. And if a form of that comes in a ‘tokenisation‘, then so be it, but what we really care about is direct access to our fanbase.”